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Should Guys Wear Makeup?

The "personal care" market for men is a multi-billion dollar global industry, and research shows that the number of men’s beauty products available is increasing by the year. While men still trail women in terms of spending on grooming products, big beauty brands are getting ahead of this interest with the launch of male faces for makeup lines. VICE brought in a professional to give "yes man", Grant Stoddard, a natural makeup look. SUBSCRIBE NOW: http://bit.ly/SUBSCRIBE-TO-TONIC MORE ON TONIC: https://tonic.vice.com Check out TONIC'S full video catalog: https://video.vice.com/en_us/channel/tonic More videos from the VICE network: https://www.fb.com/vicevideo Like TONIC on Facebook: http://bit.ly/2fJQsIE Follow TONIC on Twitter: http://bit.ly/2gBfCGZ Read TONIC on Tumblr: http://bit.ly/2gpud9j Follow TONIC on Instagram: http://bit.ly/2gcbJLO Sign up for the TONIC Newsletter: http://bit.ly/2gBfOGg
The "personal care" market for men is a multi-billion dollar global industry, and research shows that the number of men’s beauty products available is increasing by the year. While men still trail women in terms of spending on grooming products, big beauty brands are getting ahead of this interest with the launch of male faces for makeup lines. VICE brought in a professional to give "yes man", Grant Stoddard, a natural makeup look. SUBSCRIBE NOW: http://bit.ly/SUBSCRIBE-TO-TONIC MORE ON TONIC: https://tonic.vice.com Check out TONIC'S full video catalog: https://video.vice.com/en_us/channel/tonic More videos from the VICE network: https://www.fb.com/vicevideo Like TONIC on Facebook: http://bit.ly/2fJQsIE Follow TONIC on Twitter: http://bit.ly/2gBfCGZ Read TONIC on Tumblr: http://bit.ly/2gpud9j Follow TONIC on Instagram: http://bit.ly/2gcbJLO Sign up for the TONIC Newsletter: http://bit.ly/2gBfOGg

My Roles

Creative ProductionDevelopmentDigital Strategy

This episode of Yes Man explores the rise of men’s grooming and makeup products in a rapidly expanding global beauty market. I led content packaging and platform strategy, optimizing social headlines, thumbnails, and rollout across VICE channels to maximize curiosity-driven engagement while staying aligned with editorial tone.

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This project is part of a series.

Yes Man
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