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Beating Baldness with Scalp Micropigmentation

By age 35, roughly half of American men will have experienced some degree of hair loss. To beat biology to the punch, resident "yes man" Grant Stoddard is going to try "scalp micropigmentation." That's a fancy way of saying he'll get his scalp tattooed and let us film it. SUBSCRIBE NOW: http://bit.ly/SUBSCRIBE-TO-TONIC MORE ON TONIC: https://tonic.vice.com Check out TONIC'S full video catalog: https://video.vice.com/en_us/channel/tonic More videos from the VICE network: https://www.fb.com/vicevideo Like TONIC on Facebook: http://bit.ly/2fJQsIE Follow TONIC on Twitter: http://bit.ly/2gBfCGZ Read TONIC on Tumblr: http://bit.ly/2gpud9j Follow TONIC on Instagram: http://bit.ly/2gcbJLO Sign up for the TONIC Newsletter: http://bit.ly/2gBfOGg
By age 35, roughly half of American men will have experienced some degree of hair loss. To beat biology to the punch, resident "yes man" Grant Stoddard is going to try "scalp micropigmentation." That's a fancy way of saying he'll get his scalp tattooed and let us film it. SUBSCRIBE NOW: http://bit.ly/SUBSCRIBE-TO-TONIC MORE ON TONIC: https://tonic.vice.com Check out TONIC'S full video catalog: https://video.vice.com/en_us/channel/tonic More videos from the VICE network: https://www.fb.com/vicevideo Like TONIC on Facebook: http://bit.ly/2fJQsIE Follow TONIC on Twitter: http://bit.ly/2gBfCGZ Read TONIC on Tumblr: http://bit.ly/2gpud9j Follow TONIC on Instagram: http://bit.ly/2gcbJLO Sign up for the TONIC Newsletter: http://bit.ly/2gBfOGg

My Roles

Creative ProductionDevelopmentDigital Strategy

In this Yes Man episode, VICE host Grant Stoddard undergoes scalp micropigmentation—a tattoo-like cosmetic treatment for hair loss. I led packaging and platform strategy for the episode, optimizing social copy, thumbnails, and multi-platform rollout to align with VICE’s tone while highlighting the curiosity factor driving engagement.

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This project is part of a series.

Yes Man
Why High Sex May Not Be That Great
The "personal care" market for men is a multi-billion dollar global industry, and research shows that the number of men’s beauty products available is increasing by the year. While men still trail women in terms of spending on grooming products, big beauty brands are getting ahead of this interest with the launch of male faces for makeup lines. VICE brought in a professional to give "yes man", Grant Stoddard, a natural makeup look. SUBSCRIBE NOW: http://bit.ly/SUBSCRIBE-TO-TONIC MORE ON TONIC: https://tonic.vice.com Check out TONIC'S full video catalog: https://video.vice.com/en_us/channel/tonic More videos from the VICE network: https://www.fb.com/vicevideo Like TONIC on Facebook: http://bit.ly/2fJQsIE Follow TONIC on Twitter: http://bit.ly/2gBfCGZ Read TONIC on Tumblr: http://bit.ly/2gpud9j Follow TONIC on Instagram: http://bit.ly/2gcbJLO Sign up for the TONIC Newsletter: http://bit.ly/2gBfOGg
Should Guys Wear Makeup?
The colon, or large intestine, rids the body of food, bacteria and other waste. But some people are looking for ways to "improve" the process. Enter colon hydrotherapy. It's a process by which a large amount of water is flushed through the colon, via a tube that's inserted in the rectum. Proponents of colon hydrotherapy claim it improves your health by removing toxins and say it can lead to clearer skin. There's no scientific evidence for these benefits, and medical experts even think it could be harmful. And yet colonics continue to be popular... so resident yes man, Grant Stoddard, put it to a physical test. SUBSCRIBE NOW: http://bit.ly/SUBSCRIBE-TO-TONIC MORE ON TONIC: https://tonic.vice.com Check out TONIC'S full video catalog: https://video.vice.com/en_us/channel/tonic More videos from the VICE network: https://www.fb.com/vicevideo Like TONIC on Facebook: http://bit.ly/2fJQsIE Follow TONIC on Twitter: http://bit.ly/2gBfCGZ Read TONIC on Tumblr: http://bit.ly/2gpud9j Follow TONIC on Instagram: http://bit.ly/2gcbJLO Sign up for the TONIC Newsletter: http://bit.ly/2gBfOGg
I Got a Colonic to Perfect My Poop Routine
Grant Stoddard has made a living writing about health and sex. Now, he's going to explore some of the more unusual beauty crazes gripping New York City. First up, the cryofacial. SUBSCRIBE NOW: http://bit.ly/SUBSCRIBE-TO-TONIC MORE ON TONIC: https://tonic.vice.com Check out TONIC'S full video catalog: https://video.vice.com/en_us/channel/tonic More videos from the VICE network: https://www.fb.com/vicevideo Like TONIC on Facebook: http://bit.ly/2fJQsIE Follow TONIC on Twitter: http://bit.ly/2gBfCGZ Read TONIC on Tumblr: http://bit.ly/2gpud9j Follow TONIC on Instagram: http://bit.ly/2gcbJLO Sign up for the TONIC Newsletter: http://bit.ly/2gBfOGg
The Cryofacial: Yes Man
Yes Man Grant Stoddard does weird things to his body for cash. He's on the hunt for New York's newest cosmetic trends for men. This week? Facial fillers. Grant finds out how the injectables can enhance his most masculine facial features, sculpting his nose, jaw, and chin in the time it takes to grab lunch. SUBSCRIBE NOW: http://bit.ly/SUBSCRIBE-TO-TONIC MORE ON TONIC: https://tonic.vice.com Check out TONIC'S full video catalog: https://video.vice.com/en_us/channel/tonic More videos from the VICE network: https://www.fb.com/vicevideo Like TONIC on Facebook: http://bit.ly/2fJQsIE Follow TONIC on Twitter: http://bit.ly/2gBfCGZ Read TONIC on Tumblr: http://bit.ly/2gpud9j Follow TONIC on Instagram: http://bit.ly/2gcbJLO Sign up for the TONIC Newsletter: http://bit.ly/2gBfOGg
Enhance Your Face with Facial Fillers