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Spinning Is Good for Letting Go

An immersive look at how spin classes help athletes use physical exertion to reduce stress and emotional tension.
Background
As part of VICE’s Sweat It series, I profiled the emotional and physical release found in spin classes. I reported the story and led the digital strategy—crafting attention-grabbing headlines, social copy, and rollout plans to connect with wellness-focused audiences.
This project is part of a series.