The Power of Nature

My Roles

Creative ProductionDigital StrategyContent Packaging

This video, part of VICE’s Tonic Explains series, explores the science-backed mental health benefits of spending time in nature. I led content packaging and distribution strategy, tailoring the title, thumbnail, and cross-platform rollout to drive reach and engagement across VICE’s digital channels.

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This project is part of a series.

Tonic Explains

What 'Pulp Fiction' Can Teach Us About Mindfulness

Why Anxiety Is Actually Good for You

Part of an initiative pitched, commissioned, and produced by my team to destigmatize conversations around mental health issues. I packaged this and all the videos in this series specifically for social, which included title, caption, and thumbnail choice, as well as various sells across various platforms.

What Exactly Is Psychosis Anyway?

Will Cheap Space Travel Make Us Healthier?

Getting High On Your Own (Air) Supply