Sweat It: Adam Machin Does Jiu Jitsu

DigitalBranded

In partnership with Degree, Sweat It was a series that featured local athletes. I wrote up original editorial content to pair with each of the videos in this series, as well as made each choice for how to market this series across various digital platforms and hit the traffic goals set forth by VICE editorial staff as well as Degree.

In partnership with Degree, Sweat It was a series that featured local athletes. I wrote up original editorial content to pair with each of the videos in this series, as well as made each choice for how to market this series across various digital platforms and hit the traffic goals set forth by VICE editorial staff as well as Degree.

My Roles

Digital StrategyCreative Production

For Sweat It: Adam Machin Does Jiu Jitsu, a VICE x Degree series spotlighting local athletes, I wrote the original editorial content and led the digital marketing strategy. I crafted the tone, distribution plan, and platform-specific rollout to meet traffic benchmarks set by both VICE and Degree.

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