Production

International Mom Advice: Indian Immunity Booster
DigitalOriginal
My Roles
PostIP StrategyCreative OversightMarketing
I conceptualized the International Mom Advice series after observing high engagement around family and wellness content across VICE’s digital platforms. Originally launched as a Mother’s Day special, the series grew into an IP that was greenlit for unscripted development. I post-produced this episode, edited for social, and shaped its packaging for platform-specific performance. It became one of the most consistently high-performing editorial series across VICE’s network.
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